Bloomer, located off of STH 53, offers the best in small-town Americana, offering food and services of every description to visitors and area residents. Bloomer serves as the hub of a large agricultural area and is the gateway city serving residents and visitors to the Blue Diamond recreation area to the north. Bloomer features specialty merchants known for breads, pies, and meats. Fine medical facilities serve visitors and residents, and classic churches define the skyline.
Bloomer offers a wide variety of recreational opportunities, from its historic annual speed jump-rope competition to several parks and walking trails, an 18-hole golf course, and a beautiful lake in the center of town. Nearby lakes offer boating, fishing, snowmobiling, hiking, and hunting opportunities, as well as resorts and campgrounds. In the summer, visitors can visit the historical museum or attend the annual community fair in August.